Course Description
This course covers the core concepts and tools of digital marketing, including SEO, social media, email marketing, Google Ads, and analytics. Learn how to create effective campaigns and grow brand presence online.
Why should I join?
Every business needs an online presence — and digital marketers are essential for that. Companies across all industries (tech, fashion, finance, education, healthcare) are hiring for:
Digital Marketing Executive, SEO/SEM Specialist,Social Media Manager, PPC/Google Ads Expert, Email Marketing Manager,Content Strategist. You don’t need to know coding to get started. Anyone can learn digital marketing — students, homemakers, salespeople, designers, freelancers.
Please contact us if you have any questions relating to any of the vika technologies features.
Course Content
Module 1: Introduction to Digital Marketing
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5 Topics
• What is Digital Marketing?
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• Traditional vs Digital Marketing
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• Digital Marketing Channels
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• Career opportunities in digital marketing
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• Overview of B2B vs B2C marketing
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Module 2: Website Planning & Development
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5 Topics
• Domain and hosting basics
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• Introduction to WordPress and CMS platforms
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• Designing SEO-friendly web pages
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• Landing pages vs websites
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• Basics of HTML/CSS (optional)
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Module 3: Search Engine Optimization (SEO)
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7 Topics
• How search engines work
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• On-Page SEO (titles, meta tags, headers, internal linking)
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• Off-Page SEO (backlinks, guest posting)
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• Technical SEO (sitemaps, robots.txt, page speed, mobile-friendliness)
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• Keyword research tools (Google Keyword Planner, SEMrush, Ahrefs)
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• Google Search Console & Bing Webmaster Tools
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• SEO tools: Yoast, Screaming Frog, Moz
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Module 4: Search Engine Marketing (SEM) / Google Ads
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7 Topics
• Google Ads account setup
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• Search ads, display ads, shopping ads, and video ads
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• Keyword match types (broad, phrase, exact)
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• Ad extensions & Quality Score
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• Bidding strategies (CPC, CPA, ROAS)
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• Google Ads Editor
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• Performance measurement using Google Ads dashboard
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Module 5: Social Media Marketing (SMM)
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5 Topics
• Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest Marketing
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• Content planning & scheduling tools (Buffer, Hootsuite)
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• Facebook Ads Manager: campaign setup, targeting, pixel integration
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• Instagram Reels and Influencer Marketing
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• LinkedIn Ads: B2B marketing campaigns
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Module 6: Email Marketing
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5 Topics
• Email marketing platforms (Mailchimp, ConvertKit, SendGrid)
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• Building and managing mailing lists
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• Email templates and automation
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• A/B testing and personalization
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• Email KPIs: open rate, click rate, bounce rate, etc.
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Module 7: Content Marketing
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5 Topics
• Creating engaging blog content
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• Content calendars and strategy
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• Copywriting vs Content writing
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• Blogging platforms (WordPress, Medium)
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• Video marketing and YouTube SEO
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Module 8: Web Analytics (Google Analytics 4)
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6 Topics
• Understanding traffic sources and user behavior
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• Setting up and using Google Analytics 4 (GA4)
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• UTM parameters and tracking
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• Conversion tracking and goal setup
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• Introduction to Google Tag Manager (GTM)
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• Creating reports and dashboards
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Module 9: Conversion Rate Optimization (CRO)
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4 Topics
• Landing page design best practices
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• A/B testing using Google Optimize or similar tools
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• Heatmaps & session recording (Hotjar, Crazy Egg)
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• CTA optimization
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Module 10: Affiliate Marketing
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4 Topics
• What is affiliate marketing?
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• Joining affiliate networks (Amazon, ShareASale, Commission Junction)
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• Promoting products via blogs, YouTube, and social media
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• Compliance & disclosures
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Module 11: E-Commerce Marketing
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5 Topics
• Optimizing product pages
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• Google Shopping ads
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• Shopify vs WooCommerce
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• Abandoned cart recovery strategies
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• Email and SMS automation for e-commerce
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Module 12: Online Reputation Management (ORM)
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3 Topics
• Managing brand perception
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• Dealing with negative reviews
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• Tools: Google Alerts, Trustpilot, Brand24
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Module 13: Influencer & Video Marketing
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4 Topics
• Finding and working with influencers
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• YouTube marketing basics
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• TikTok/Reels marketing
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• Creating short-form video content
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Module 14: Freelancing & Digital Marketing Careers
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5 Topics
• How to get freelance clients
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• Building your personal brand online
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• Creating an online portfolio
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• Using platforms like Upwork, Fiverr, and LinkedIn
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• Resume & interview prep for digital marketing roles
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Includes
14 Lessons
70 Topics
Admin
